Brave Browser Follow Up - Ad Taming Browser

Feb 02, 2022 at 07:15 am by Warlord720

I reviewed the Brave browser back in September of 2021 and surmised that it might be working its way into more usage on a daily basis. That turned out to be an accurate prediction as I now use Brave about as much as I use Chrome and, on some days, I cruise with Brave more than Chrome. That article stressed the privacy aspects of the browser which is very solid.

After more daily usage I have discovered it is not only faster but an almost absolute ad killer. Don’t get me wrong… I have nothing against and benefit from ads but that doesn’t keep them from being intrusive annoyances and downright buzzkill in some situations.

With YouTube in particular, on Chrome, I seem to get into situations where an ad or group of ads are run every 6 to 8 minutes. This gets old and ruins the flow of whatever you are trying to watch. I understand that creators use ads for income but that doesn’t mean I want to see that many. When it starts to get worse than broadcast television in terms of ads per hour I used to just stop watching and move on to something else.

After installing the Brave browser, I could switch over to it and watch any number of YouTube videos without ANY ads including before, after, during, or lower screen banner ads. Brave doesn’t just kill a few ads, it stopped them all in this case which made my viewing much more enjoyable. Based on Chromium, Brave has a familiar feel and takes little time to adapt to.

That is after you customize it by turning off the cryptocurrency ads and removing the usage counter from the top left along with a few other tweaks unless you like those sorts of things. Those of you that don’t trust cryptocurrency have no fear. These are only ads that you can turn off and Brave has a wallet for cryptocurrency, but you don’t have to use it.

Back to the cruising experience with no ads… you may have forgotten, or, depending on age, may have never known web cruising without ads. With Brave, you can go back to that type of no ad or low ad web cruising. It doesn’t stop all ads, but it stops the majority of them. As mentioned earlier it makes YouTube run without interruption, no clicking past ads either.

I keep bringing up YouTube because I cannot stress enough how much it has improved that experience. I hate that time viewed with Brave might not generate income for the creator, but someone needs to control the number of ads past a certain point especially for movies. An ill-timed ad ruins the flow and viewing experience.

In terms of tutorials, I usually watch them with Chrome and put up with ads since the tutorial is free and the creator benefits more unless it goes to ad runs every 6 minutes or so. Then it's off to Brave once again.

If TV news had to run an ad before every news piece it might have negative consequences on their viewership, but we have to put up with that on the internet. Brave doesn’t just tame all that nonsense; it almost eliminates it completely.

If you want anonymous search, Brave can provide that with DuckDuckgo, a capable search engine with privacy in mind and you can open a Brave browser with TOR for even more privacy. After all, your in-laws may overstay their welcome and you might develop a desperate need to search for remedies and leave no tracks. Or maybe you don’t want to start receiving ads for fungus remedies after searching for information on your terrible case of jungle rot. You never know when you might need PRIVATE search capabilities, so they don’t know you looked up hemorrhoids three times.

So far, for myself, I am seeing Brave take over more web time than Chrome and I expect that to continue. This close Chromium cousin has won my heart too.  I will still open Chrome instinctively sometimes only to have to shut it down later and jump over to Brave because the ads were killing the experience.

Don’t take my word for it. See for yourself to find out if it might improve your web browsing experience as, like most browsers, it is a free download. Give it a shot and you might find yourself enjoying the web again.

Brave Browser Homepage

M.D. McCallum, aka WarLord, is an international award-winning commercial graphics artist, 3D animator, published author, project director, and webmaster with a freelance career that spans over 20 years.  Now retired, M.D. is currently working part-time on writing and select character development projects. You can learn more about MD on his website

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